Designer Sanna Lindström offers a new second-hand concept in her bridal fashion workshops.
After a test phase in one of their seven studios, the concept will now also be extended to the Mönchengladbach, Munich and Hamburg locations, the German-Swedish label announced. From now on, customers can return their worn wedding dresses to the studios for sale and receive part of the price if they are successfully resold.
A commission contract concluded in advance protects all parties: The bridal fashion label keeps 40 percent of the sales price, and an average of 1,000 euros goes back to the bride. In addition to designs from their own label, the studios also accept clothing from other brands. Customers interested in the second-hand concept can register via the label’s website. If your dress is suitable for resale, you can either send it in or hand it in personally to the studio.
Lindström named the concept Lycka, after the Swedish word for happiness. “And that is exactly what we want to increase with our new project. Because it creates a happy situation for everyone: it is a valuable contribution to the environment and absolutely in line with the times to wear a wedding dress a second or even third time instead of having a new one made – it saves on fabric quantities, delivery routes and packaging,” says die Designer in the message. “It’s also fortunate for any bride who doesn’t have the budget for a brand new dress. And it’s lucky for the one who doesn’t just hang her dress in the closet after the wedding, but can get a part of the price back and also help another bride with her dream design.”
The Swede Sanna Lindström founded her bridal fashion label of the same name in 2017. She now runs seven studios and has been part of the television format “Between Tulle and Tears” with her brand since it was founded.