Italian fashion house Salvatore Ferragamo partners with luxury platform Farfetch to strengthen its omnichannel strategy while accelerating its digital capabilities and creating new, engaging shopping experiences for the luxury Millennial and Gen Z audience.
The two companies explained that the global strategic partnership will allow the Italian brand to increase its digital innovation capabilities “by leveraging the full breadth of the Farfetch platform” through the shared vision that “luxury retail is about quality , innovation and customer experiences, driven by strong and differentiated technological solutions”.
The agreement allows Salvatore Ferragamo to leverage Farfetch’s global reach, strengthening its presence in the Farfetch marketplace and leveraging Farfetch’s media solutions to deliver engaging digital experiences to a younger and global audience.
“Farfetch is the leading digital platform in luxury fashion and the ideal partner to further drive Ferragamo’s omnichannel innovation and support our plans to reach new, younger audiences and accelerate our growth,” said Marco Gobbetti, Managing Director at Salvatore Ferragamo.
This translated and edited post previously appeared on FashionUnited.uk.