The Italian eyewear manufacturer Safilo Group SpA has secured another important long-term licensing partnership.
On Thursday, the company announced the extension of the global license agreement with the US clothing supplier Levi Strauss & Co., which has existed since the beginning of 2020, until the end of 2029. Safilo will continue to design, produce and market the eyewear collections of the denim label Levi’s.
The company only reported on Tuesday that it had extended its licensing partnership for the brands Moschino and Love Moschino, which belong to the Aeffe Group, until December 2033. Last week it was announced that the collaboration with the Metzingen fashion group Hugo Boss AG would continue until the end of 2030. Safilo also produces the eyewear collections of other well-known brands such as Tommy Hilfiger, Missoni, Under Armor and Kate Spade.