The Italian glasses group Safilo and Victoria Beckham, the creative director and founder of the fashion label of the same name, have closed a new license agreement. The agreement created for ten years includes the development, production and marketing of the Victoria Beckham brand. It runs until the end of December 2035.
The entire product line, which includes correction and sunglasses, will be presented in the spring/summer 2026 season and is said to be available in stores from January 2026.
Angelo Trocchia, the CEO of the Safilo Group, said in a message: “We will work together to strengthen the position of the brand as a global reference for women’s glasses in high-fashion segment by offering uniquely designed and beautifully manufactured pieces, which are characterized by their attention to detail, their minimalist design and their demanding aesthetics-a luxury offer The influence and legacy of Victoria Beckham is strengthened, which has successfully built and established its brand in the fashion industry. ”
Victoria Beckham also praised the new partnership. “I am very happy to work with Safilo to raise Victoria Beckham’s glasses to a new level,” she said in a statement. “Your incomparable expertise in the industry is based on a long -term reputation for excellent quality and craftsmanship. In view of your global presence and its strong industry competence, I am enthusiastic about the possibilities that are ahead of us. I can’t wait to implement our common vision into reality.”
This article was used with digital tools translated.
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