The S.Oliver Group, based in Rottendorf, is launching a new showroom concept in Bergheim near Salzburg, Austria. According to the company, the Hybrid Fashion Studio is a further development of the showrooms in Düsseldorf and Sindelfingen and offers state-of-the-art ordering options.
The group brands s.Oliver, comma, Q/S by s.Oliver and Liebeskind Berlin are presented here in a flexible shopfitting system on around 1,700 square meters. In addition to the classic presentation of goods using sample parts in the shop, digital elements are also integrated into the hybrid showroom. In this way, digital cinemas are used for the innovative presentation of collections and enable a new type of order. In addition, retail partners can fill their shopping cart in advance in the digital B2B portal of the S.Oliver Group, the Global Order Spot, and feel haptic samples again in the showroom and then complete the order together with the sales managers.
With the new showroom, the group also wants to send a signal to retail partners and underline that wholesale will “continue to be an important strategic pillar in the future. This is where our roots lie and this is where we would like to continue to grow with the right partners,” the press release says.
Thanks to the flexible shop construction, the showroom can be used for events outside of order times.