The Rottendorf-based clothing supplier S.Oliver is restructuring the accessories division.
Until now, bags and other accessories were subordinate to clothing, but now these products will be in an independent area, confirmed S.Oliver when asked by FashionUnited. The trade magazine Textilwirtschaft had previously reported on it.
Michael Heißenberg, who has been working for the company since 2021, will be responsible for this department. He was appointed to the role of Director Product Licenses and Accessories last September. In this position, he will ensure that the offering for specialist retailers is expanded and further optimized.
The relaunch of the bags product area is to be carried out under the slogan “We are Bag” and will bring items such as pillow bags and teddy fur shoppers as well as backpacks to the area for autumn/winter 2024. Compared to the spring/summer 24 season, the product portfolio has now almost doubled to around 100 pieces. In addition to five delivery dates per season, additional capsule collections will expand the range.
Bags, which cost an average of 39 euros in retail, and soft accessories such as scarves, gloves and hats – an average of 29 euros in retail – are created in-house. For other products such as jewelry, laundry, fragrances and glasses, S.Oliver relies on license partners. For shoes, the brand works with Shoe.com GmbH & Co. KG, a company of the Detmold-based shoe manufacturer Wortmann Group, for fragrances with the perfume manufacturer Mäurer & Wirtz and for beachwear and nightwear with the Otto subsidiary Lascana.
