The Ministry of Defense of Russia has launched a new recruiting campaign for military to fight in the war against Ukraine that appeals, through the story of three characters, to “manliness”. “You are a male. Behave like one,” the video states, after introducing a security guard, a taxi driver and a gym instructor who imagine themselves wearing military uniforms.
“Is that the kind of defender you dreamed of becoming?” the ad says in the opening seconds, showing the guard carrying a metal detector at the entrance of a supermarket. Likewise, when a trainer comes out of a gym helping a client do exercises with holds, the video also asks: “Is this where your strength lies?” And, with the images of a taxi driver during a service, he insists: “Was it the path you wanted to choose?”
Later, the audiovisual campaign presents the three young men already in uniform, equipped and armed, marching in slow motion through the fog. And, with this war imagecall the Russians at military service with salaries above 204,000 rubles per month, which is equivalent to about 2,300 euros.
The real Hollywood movies is about to start.
You didn’t expect Putin would come out with creative solutions.
The Ministry of Defense released a promotional video about contract service.#Russia pic.twitter.com/1v2W9vC0Hi
—George A. Hamalian (@gahamalian) April 19, 2023
Russia continues with the campaigns
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Although the kremlin They have denied that they have plans to announce new mobilizations after the one called last September, which called up more than 300,000 reservists, this is an example that they do maintain their usual recruitment campaigns.
The partial mobilization of September, aimed at supporting the invasion from Ukraine, caused a massive exodus of young people of military age who did not wish to participate in this warlike confrontation. At the end of March, the Russian president, Vladimir Putinsigned the decree for 147,000 Russians to complete compulsory military service between April 1 and July 15, 12,500 more than in 2022. The decree, published on the Russian Government’s legal information portal, establishes that Russians will be summoned between 18 and 27 years of age.