The decline in ratings of The Big Show with Ruben Nicolai is unstoppable. His scores are falling even further against the World Cup. “And this program costs RTL 4 about €300,000 a week!”
Ruben Nicolai thought he was making a big step in his career with the presentation of his own personality show The Big Show. That has come true, but unfortunately it is a big step backwards. Compared to his previous presentation job Lego Masters, the viewing figures of this program are a lot lower. And the outlook is bad.
Ruben is disappointed
After 1 million, 830,000, 801,000 and 764,000 viewers, The Big Show only had 709,000 viewers (14 percent market share) on RTL 4 yesterday. , but according to viewing figures expert Tina Nijkamp it is still seriously disappointing.
The former SBS boss writes to her ratings juice channel: “Wow, ow, ow. The Big Show with Ruben Nicolai falls even further against the World Cup. Only 709 thousand viewers is just not good enough for such an expensive show, I think between 250 and 300 thousand euros per episode.”
Wendy not back
Can Ruben continue with this program next season? Tina wonders. “In the commercial target group 20 to 54 years, still a neat 20.2 percent, but whether this program will get a second season? That will be discussed for a while. It seems highly uncertain to me.”
What does Tina think won’t get a second season anyway? The Wendy van Dijk show Song On The First Face. At the same time, that program did not exceed 359 thousand viewers (7 percent) on SBS 6.
World Cup on one
The big winner on prime time was Argentina – Mexico with 2 million viewers (40 percent) on NPO 1, followed by NPO 2’s Sterren op het Doek, in which Rob Kemps was a guest this time. 919 thousand people (18 percent) watched it.
The other prime-time winners were SBS 6’s De Oranjewinter (793 thousand and 19 percent), RTL 4’s VriendenLoterij Miljonairs (737 thousand and 18 percent), followed by the show with Ruben Nicolai.
Viewing figures
The viewing figures of Saturday, November 26, 2022 (SKO):
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. Football World Cup ARG MEX (NPO1) 2,004,000 | 01. NPO1 / 38.9% |
| 02. Football WC FRA DNK (NPO1) 1,596,000 | 02. RTL4 / 14.7% |
| 03. Football World Cup Journal (NPO1) 1,584,000 | 03. NPO2 / 10.8% |
| 04. Even up to here (NPO1) 1,527,000 | 04. SBS6 / 9.6% |
| 05. Journal 20:00 (NPO2) 1,405,000 | 05. NPO3 / 5.1% |
| 06. Studio WK 22 (NPO1) 1,366,000 | 06. RTL5 / 3.2% |
| 07. Half past eight news (RTL4) 1,091,000 | 07.NET5 / 2.2% |
| 08. Stars on the canvas (NPO2) 919,000 | 08. RTL8 / 1.7% |
| 09. Football World Cup POL SAU (NPO1) 884,000 | 09. Vero / 1.2% |
| 10. Football World Cup VB (NPO1) 877,000 | 10. BBC / 1.1% |
| 11. The Orange Winter (SBS6) 793,000 | 11. Comedy / 0.9% |
| 12. Journal 18:00 (NPO2) 755,000 | 12. SBS9 / 0.8% |
| 13. VriendenLoterij Millionaires (RTL4) 737,000 | 13. N.geog / 0.8% |
| 14. The Big Show with Ruben Nicolai (RTL4) 709,000 | 14. Discov / 0.7% |
| 15. RTL Boulevard (RTL4) 660,000 | 15. TLC / 0.5% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. Public Broadcasting 54.8% |  |
| 02. RTL Netherlands 20.6% | |
| 03. Talpa TV 13.8% |
Programs that did not make the top 15 include Hart van Nederland (499 thousand), EenVandaag (487 thousand), Nieuwsuur (451 thousand), Lachen om home videos (443 thousand) and Shownieuws (294 thousand).
