RTL Boulevard has made a huge blunder with the scoop of the new Eurovision song. Instead of the duo Dion and Mia, the viewer was presented with an advertisement from Nissan.
The official scoop of the new Eurovision song by Dion and Mia was yesterday in the hands of the talk show Khalid & Sophie, but RTL Boulevard was also able to show it at 7.15 p.m. At that time, the video clip was posted on YouTube. The director had only forgotten that there is also an advertisement prior to such a YouTube video.
Simmer
Reporter Aran Bade introduces the item with hope. “I hope they come up with a cheerful song, because it sometimes seems a bit like the Top 10 DELA that the Netherlands sometimes sends. A bit worn and depressed. I hope we can get there this year.”
Then Bridget Maasland announces the clip, but then it remains silent for 12 (!) seconds. Colleague Luuk Ikink: “We are still waiting. YouTube will now start. The server will then really start to simmer. He thinks: we have to start now!”
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When the video clip finally seems to start, the viewer is shown a full-screen YouTube advertisement that you can skip through after a few seconds. “Ah, there will be some advertising in between”, laughs Luuk.
Then: “Someone presses somewhere now: ‘Skip ad!’ But that is not yet possible, because a number of commercials have been pasted one after the other, of course, and so on.”
A bit cheap, says AD media journalist Marcus den Blanken. He laughs: “At RTL Boulevard they think YouTube Premium is too expensive and that’s why we just saw an advertisement instead of the Eurovision song ?.”
And viewer Piter: “What an idiotic hassle that RTL Boulevard has to make do with a YouTube stream. The Eurovision Song Contest cannot do without their attention, so what a childish prank not to just provide them with the images.”
Little attention
Viewing expert Tina Nijkamp has noticed that the announcement of the Eurovision song has not led to extra viewers. With 659 thousand viewers (16 percent), Khalid & Sophie did not attract much more or fewer viewers than usual.
RTL Boulevard also has about the same score as last week, namely 874 thousand (24 percent). “There seems to be no real Eurovision fever yet in the Netherlands.”
Viewing figures
The viewing figures of Wednesday, March 1, 2023 (SKO)
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. Journal 20:00 (NPO1) 1,744,000 | 01. NPO1 / 23.1% |
| 02. Journal 18:00 (NPO1) 1,325,000 | 02. RTL4 / 17.1% |
| 03. Half past seven news (RTL4) 1,204,000 | 03. SBS6 / 10.9% |
| 04. The Evening Show with Arjen Lubach (NPO1) 1,147,000 | 04. NPO2 / 8.3% |
| 05. Traceless (NPO1) 1,063,000 | 05. FOX / 5.2% |
| 06. EenVandaag (NPO1) 964,000 | 06. RTL5 / 5.0% |
| 07. Spaceship Earth (NPO1) 898,000 | 07.ESPN / 3.5% |
| 08. Married at first sight (RTL4) 877,000 | 08. NPO3 / 3.5% |
| 09. RTL Boulevard (RTL4) 874,000 | 09.NET5 / 3.1% |
| 10. With the knife on the table (NPO2) 818,000 | 10. RTL7 / 3.0% |
| 11. Today Inside (SBS6) 809,000 | 11. Vero / 2.8% |
| 12. Good Times Bad Times (RTL4) 767,000 | 12. RTL8 / 2.1% |
| 13. Edition NL (RTL4) 762,000 | 13. Discov / 1.6% |
| 14. Inside Out (NPO2) 751,000 | 14. BBC / 1.2% |
| 15. OP1 (NPO1) 666,000 | 15.TLC / 0.9% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. Public Broadcasting 34.9% |  |
| 02. RTL Netherlands 27.7% | |
| 03. Talpa TV 17.5% |
Programs that did not make the top 15 include Hart van Nederland (631 thousand), Tijd voor MAX (592 thousand), Je huis oporder (576 thousand), Jinek (539 thousand), Shownieuws (462 thousand), Nieuwsuur (412 thousand) and HLF8 (237 thousand).
