A special year is coming up for ROY ROBSON, as the label is celebrating its 100th anniversary this year. It is therefore all the more gratifying that the company has successfully started its 100th year after 2 Corona years. In the first four months of 2022, ROY ROBSON was able to continue the successful sales of the
2019 and has also achieved a very good pre-order result for the autumn/winter 2022 season.
The company benefits in particular from high growth rates within Western Europe. In addition to a very positive development in Germany, Austria and Switzerland, ROY ROBSON was also able to advance the development in Italy, France and Spain. At the Spanish chain El Corte Inglès, the brand is now represented in more than 40 stores via shop-in-shop areas. “We were able to quickly ramp up production again in the fourth quarter of 2021 and thus have a flexible and
ensure safe production. In the spring of 2022, we were able to deliver on time and get the goods to the stores on time, despite the general supply chain problems.”
comments Christoph Sangmeister, Head of Sales at ROY ROBSON, on the competitive advantage. In addition to efficient production, the investment in the new logistics center completed in 2018 is also paying off. This means that every manufactured ROY ROBSON product can leave the warehouse immediately after quality control and be delivered to the customer. On the occasion of the 100th anniversary, a video was created that, in addition to many emotional moments from the past, also documents a strong image from the present and the self-confidence in the future.
ABOUT ROY ROBSON
ROY ROBSON has been synonymous with premium menswear since 1922 – from formal wear to smart casual. We design and produce ourselves, independently and responsibly. It doesn’t matter whether it’s a slim fit suit or an overshirt, our looks embody values that we live by every day and carry out into the world with our fashion from Lüneburg: authenticity, cohesion and the combination of tradition and modernity
Together with our more than 1,000 employees, we create total looks that naturally underline the personality of the fashion-conscious man. Social responsibility has always been an integral part of our corporate philosophy and the basis for our day-to-day actions.