Rome: Mourinho, low prices, Totti. And the Olimpico is sold out

Sixty-four thousand spectators tomorrow against Salernitana, the stadium completely sold out against Bodo on Thursday: Roma call, the Roma players respond present. As always this season, on the other hand. Merit, considering that the results on the pitch so far have seen lights and shadows, the Mourinho effect, the desire to be there after two years of pandemic but also the company’s pricing policy that is absolutely favorable for the fans. If a few years ago the goal was: “Sale”, that is to say, to sell, even at the cost of raising prices in the face of not exactly exciting results, this time the Friedkins and the ticketing – marketing department (the guide is Paolo Monguzzi, former Milan, who heads a renewed, young and high-profile team) have decided to put the needs of Roma fans first.

PRICES AND IDEAS

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And so they opened the season ticket campaign as soon as possible (23 thousand detached cards) at competitive prices, they managed the reduced capacity in the most popular sectors well, trying to please everyone, and they encouraged attendance at the stadium with a cost policy that was also suitable for the period. historical that we are experiencing. Not only that: at the Olimpico there is a different air thanks to Mourinho, the players, the choice (suggested by Mou and endorsed by Pinto) to put the hymn “Roma Roma Roma” with the team already on the pitch.

HYMNS, TOTTI AND VIPs

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And again: the song “Mai solo mai” by Marco Conidi in the pre-match, much loved by the fans, especially young people, the continuous shots of Totti (years ago, even when he was a manager, it wasn’t like that because there were those who didn’t like in society ) and the invitation to the stadium to many recognizable characters (from Venditti to Damiano dei Maneskin) and loved by the people are all pieces of a puzzle that, regardless of the results, was composed in the best way. An important move was to reward subscribers who were able, during the season, to take advantage of huge discounts also to buy tickets for relatives or friends. For example, against Bologna it is possible to get a ticket for the Tribuna Monte Mario with only 5 euros.

TOWARDS EUROPE

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The team took full advantage of this enthusiasm and achieved 9 wins and 4 draws in 16 games. Now, between tomorrow and Thursday, Roma are playing for Europe: beating Salernitana tomorrow to put fifth place a little safer and continue dreaming of fourth, beating Bodo to hit the third European semifinal in five years. All with 130 thousand fans next door. Not really a detail.