Roksanda is the high fashion label of the Serbian designer Roksanda Ilinčić. The London-based brand is known for its distinctive, woman-centric design aesthetic that blends feminine silhouettes with color blocking and unexpected contrasting elements.
“Roksanda creates garments that express a woman’s personality while instilling a sense of protection and sanctuary through their unique design,” the company’s website states.
origins
Roksanda is originally from Serbia, where she studied architecture and applied arts at the University of Belgrade before moving to London to pursue a Masters in Womenswear at Central Saint Martins.
Roksanda founded her eponymous label with the aim of creating a platform that promotes women’s equality while challenging notions of traditional beauty through a mix of opposites. The brand debuted at London Fashion Week in 2005 to immediate critical acclaim.
evolution
Roksanda has since received numerous awards for her work, including the British Fashion Awards Red Carpet Award 2012, ELLE Style Awards for Red Carpet Designer 2013 and British Designer of the Year 2016. The designer’s designs have also been part of exhibitions at the Victoria & Albert Museum , at the Design Museum and her solo exhibition “The Poetry of Color” in Belgrade, with which she supported the children’s charity “Schools of Life”.
In 2020, Roksanda collaborated with activewear brand Lululemon for a fitness collection inspired by the label’s design language.
Current
Today, bold color combinations, sculptural shapes and modern, distinctive cuts define Roksanda’s collections. The brand’s products are available from numerous well-known retailers such as Harrods, Farfetch and Net-a-Porter.
Roksanda also has its own store in Mayfair, London, designed in collaboration with Sir David Adjaye OBE. The store houses all of the seasonal collections as well as limited edition exclusive, handcrafted pieces only available on Mount Street.