The 82% of parents think it is important that your child learn to play an instrumentaccording to a study that surveyed 2,000 Americans, including 1,200 who played at least one instrument.
The most popular preferences among parents are piano (18%), drums (17%) and violin (16%). But the main instrument that children really want to learn, according to the same parents, is the electric guitar (22%). 26% also believe that music education in schools should be encouraged, while another 29% think that it should be required or prioritized.
Conducted by OnePoll on behalf of Guitar Center, the survey suggests that only one in four Americans (24%) can play an instrument, although 17% played again during the pandemic.
The survey coincides with the sales of the large manufacturers of musical instruments. Even some who were against the ropes and went on to string more guitars than ever: such was the case of Gibson Brandsof Nashville, which filed for bankruptcy in 2018, and under new management, has revitalized the company.
is that some 16 million people picked up the guitar in the United States in the two years of Covid, according to a study commissioned by Fender. 62% attributed it to quarantine.
And the company based in Corona, California, Mexico and Southeast Asia (where Fender produces lower-priced models), went from a lawsuit for 400 million dollars to one for 1 billionwhich could not keep up with satisfying.
According to data from Music Trades, retail sales of musical instruments and equipment registered US$ 8.9 billion in 202122% more than in 2019.
The giant Guitar Centerweighed down by debt, filed for bankruptcy in November 2020, but resurfaced in 2021 thanks to the boom in online sales.
the online retailer Sweetwaternearly doubled headcount to 2,400 employees and posted record sales of $1.4 billion in 2021, a 25% increase compared to 2020, when sales increased by 20% compared to 2019.
“The most beautiful of music business is that if all the brands do well, the better. Our company was bankrupt five years ago, and the industry did poorly because it was losing identities, designs,” he warns. Cesar AcevedoDirector Entertainment Relations of Gibson Brands for the Hispanic market.
The overwhelming interest in having a guitar played a key role precisely in the gibson revivalwhich launched its new collection of Epiphone for young and beginning guitarists who want start with a high-end guitar
The collection Epiphone Power Players thus offers classic guitar shapes Gibson Les Paul and SGHigh-quality, youth-size guitars that are easy to play, learn, and travel with. All models are equipped with a strap, cable and picks, and a case. And they are available worldwide through authorized dealers.
“The challenge was to solve the earliest stage of performance, building the confidence of young musicians with a product that adapts to them in size and ease of executionwhile offering the thrill of playing the same iconic Gibson guitar body shapes,” explains Acevedo.
Thus, the Epiphone Power Players Les Paul It has a 22.73-inch scale length and a slightly smaller mahogany body, making it lightweight, easy to play, and a great choice for younger players.
“We have a program of support for guitarists and bassists, we are looking for those guys in Latin America”, explains César Acevedo of Gibson, the guitar used, among others, by the local Bandalos Chinos and Knowing Russia. “We aim to do the next generation guitars too,” concludes Acevedo.
by RN
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