An essential social network for sports enthusiasts, Twitch is attracting more and more media who wish to launch their programs to reach a new audience. This is the case of 20 Minutes and RMC Sport, two French media which decide precisely to launch on the platform with programs devoted to sports.
“The Crusaders, you know”the new program of 20 Minutes
On April 7, 2022, 20 Minutes announced the launch of its Twitch channel with a sports talk on Thursdays at 5 p.m. This is the editorial staff’s first program on Twitch, which will be called “The Crusaders, you know”. The 20 Minutes sports team wants to take advantage of this format to exchange and debate live with Internet users on sports news of the week. Armelle Le Goff, editorial director, specifies that “this talk is the first program in a schedule that we intend to expand rapidly. we are not coming to revolutionize the Twitch Game, but to increase interactions with our audiences”.
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This program will be broadcast from the Paris studios of the media. An appointment made in “a relaxed atmosphere” according to the legendary “like at home” state of mind of the lives and debriefs of the 20 Minutes sports department. The media hopes to convince its young readers. 20 Minutes will already be able to capitalize on the strong appetite of its audience for digital : 80% of its 20 million users consult the news on the web.
RMC Sport launches a daily on Twitch
For its part, RMC Sport arrives with a more complete offer: daily and live matches. The daily will be held from 5 p.m. to 9 p.m. 7 days a week and will be called “Le 7/7”, with “special events and the broadcast of MMA fights”. RMC Sport promises live events with breaking news, and also the broadcasting of football matches. With this daily program, RMC Sport will be the French media with the widest media coverage on the subject of sport.
In particular, you will be able to watch the return matches of the UEFA Europa Conference League on April 14 with PSV Eindhoven-Leicester at 6:45 p.m. and Rangers-Braga at 9 p.m. Remember that Ligue 1 Uber Eats also landed on Twitch last year. Many original programs have been developed to try to seduce an audience that has become detached from football over the years. Twitch is the ideal platform to talk about sports.