“do good, and good will come your way”: do yourself good, and good will return to you. This karmic creed it is valid as a vision of life, but also in self-care. Make your body the temple in which you live every day, a little ritual: reminds him daily – written on shower gels, body creams, mousses – a brand that more than twenty years ago anticipated the concept of holistic bodycare, Ritualswhich arrived in Italy with its single-brand stores (la boutique number one thousand just opened at Milan, in Corso Buenos Aires) for about two years.
We discovered his philosophy with a wellness retreat in a special place: destination the White lotuss 2, that is Taormina, location of the TV series of the year, in a dream resort, Atlantis Bay, Vretreats – Italian Lifestyle Retreats collection.
An opportunity to remind us that the authentic beauty is above all made up of gestures and thoughts. And to reset. Both the obvious approach to the body. Let it be the breath. More aware, with the help of yoga teacher Julia Dellarolle (it can be found privately in Milan). And the scent of white lotusstar of the formulas of the line Ritual of Karma.
The body, its own ritual
«Dedicate yourself a small daily ritual generates a virtuous circle called well-being” He says Niki Schilling, Rituals Director Innovation & Sustainability Rituals. The brand was born in 2000, in Amsterdam (thanks to the businessman Raymond Cloosterman) with an approach to self-care understood as an authentic gesture of love and awareness, and makes it a manifesto already from the name.
Thus various and very fragrant lines have been developed body and home care, including the protagonist of the summer, Ritual of Karmaalready a bestseller and now reformulated in an even more sustainable way.
Rituals, the Ritual of Karma line
“Our goal is promote rituals of kindness, compassion and love to offer our consumers around the world moments that help improve their lives in small ways. Beauty it’s discovering the art of slowing down. We strongly believe in take time to live in a more mindful way. And, in this, a beauty routine can really go a long way» tells us director Schilling.
«Particularly after the pandemic we have noticed how much priority it has become to surround yourself with beauty products that improve daily life, that transform routines into meaningful moments and that they are little allies against worries, stress, tiredness. We see this not only in the strong demand for body products, but also for references for the home, such as our candles and scented sticks».
Three “ritual” gestures for the body, every day
Making body care a ritual is the pivot of Ritual of Karmatreatment line that makes it possible, in summer, with three quick and cocoon steps: a gentle cleansing with Foaming Shower Gel or Shower oil which eliminates all tension and heaviness. An invigorating boost with the delicate saline scrub salt body scrub, that restores skin beauty and energy.
In the end, deep hydration, with several options – from full-bodied Body Cream to the glittering Shimmering Body Oil – depending on the sensoriality you want on the skin. Common thread? transformist textures, as the frothy Body Lotion Mousse which becomes impalpable oil.
Sustainability, a true creed
To be virtuous in every aspect, we don’t stop at the surface. “We believe in intentions that become facts. Sustainability has become an extremely important, if not the most important topic for beauty companies over the last few years. That’s why we decided to obtain B Corp certification, that is, the guarantee that we are committed to the environment, the people. Tomorrow. Which is made of gestures. We want to prove that we are virtuosos in all aspects of the businessfrom the way we work with employees to how we make decisions, passing through the way we protect the environment» continues Shilling.
All our products are “clean to use”, i.e. based on ingredients mostly of natural origin. In recent years we have re-developed hundreds of products and improved our formulas For ensure at least 90% natural origin ingredients in them. Everyone is dermatologically tested and biodegradable, even in waste water. And refills, such as those of The Ritual of Karma Body Creamallow you to save up to 66% of CO2, 56% of energy and 26% of water». ritual becomes holistic, encompassing the planet.
“Self we are all committed to consciously making better choices about a every day, we can make a difference. There is no such thing as a planet B: that’s why Rituals is determined not only to feel good, but also to do good. Change is underway, in 10 years the world will look very different.”
Getting to know each other thoroughly
The body is surface, it is epidermis, where cosmetics come into play. But the skin is the mirror of interiority, to learn to listen.
“The yoga is discovery of connection between body and soul, the breath goes to the roots of self-care» says la yoga teacher Giulia Dellarolle. «Imagine being inside the mat as if it were one canoe in the sea of life. You can take refuge here whenever you feel the need. This is a fundamental gesture in the ritual of self-care».
Niki Schilling herself, Rituals Director Innovation & Sustainability, is a yogi: «yoga and meditation have changed my life. I have trained with healers and life coaches all over the world, they have taught me the importance of always trusting your intuition. Sitting on the mat is always the moment I reconnect with myself, unload on the ground and my heart yes opens”.
The garden of Atlantis Bay Resort Taormina, which hosted the Rituals wellness retreat
An exercise beyond bodycare
A final attention, in daily practice of the own very personal beauty ritual. “Do this exercise: give yourself a kind word every day. Write it down, stick it with a post-it on the wall, in a book, on your desk at work» our teacher Giulia teaches us. “L’Ho’oponopono is an ancient Hawaiian practice that stimulates the inner forgiveness, acceptance of negative thoughts, conflict resolution. It’s like a caress, for the spirit.”
Once the Dalai Lama he said: “I don’t understand you Westerners: you spend even five minutes a day brushing your teeth, but the time you dedicate to your soul doesn’t come close!”. Even if the agenda is full, the days too fast, the beauty lies in finding the space to massage a cream on the bodyfor a session of breaths deep, for some kind words. «You will be marvel at what those few minutes can do for you».
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