In the last two years there have been 27 transactions between new sponsors and renewal of old agreements. Cardinale wants to transform Milan into a media company
The world of the NFL, the New York Yankees, the Fenway Sports Group (the company that manages Liverpool), Toulouse. You can stop here, not least because RedBird has invested in more than twenty sports-related businesses over the past five years. Where the focus, however, is not sport per se, but sport combined with entertainment. To the platforms on which it is proposed. This is why we are talking about the new course for Milan media companyand not just a simple football club.
