Non the beauty sector there is a desire for a return to the essentials. And not just in terms of formulas. Even the gestures are based on simple and quick ones, but chicof a time. THE beauty look they are inspired by those of the divas of the past for whom a veil of lipstick was enough to make lips and cheekbones sensual. While natural oils and solid soaps glide over the body, formulated by rediscovering traditional recipes. Cosmetics thus play with the déjà vu. Historical courses and recurrences. Giambattista Vico docet.
Make up like the divas of the past
In the beginning it was the face powder, the loose powder, that remained unchanged forever. There poudre Of T. LeClercfor example, It has been in range since 1881 and is still loved by make-up professionals.
Today, however, also lipsticks, eyeliner and eyeshadows rediscover their dimension back. As from the 1930s the blush pink which, over the decades had been set aside in favor of a more neutral peach. Since the Fifties, however, red lipstick has been rediscovered by fashion icons such as Christian Louboutin, Valentine And Prada in their make up collections.
Last Halloween, Kendall Jenner rediscovered Marilyn Monroe’s make-up (photo: Instagram/@kendalljenner)
Speaking of retro beauty, there’s no shortage of Stiletto Lashes grouped in tufts like those sported by the model Twiggy in the Sixties: they can be recreated with mascara, attaching groups of eyelashes together with the help of tweezers, or more simply with false eyelashes. And, finally, the fake Seventies, which today even become a jewel thanks to the 3D stickers and microdermal piercing.
Retro beauty gestures between perfumes and skincare
Perfumes and products also make themselves recognizable – for an archive print or an artisanal decoration skincareproposed by revisiting great successes of the past.
Just think about the Pot Pourri in Albarelle of thePharmaceutical Perfume Workshop of Santa Maria Novella: for over three centuries, the processing of this home fragrance has been carried out in the Maison’s laboratories in Florence mixing berries, leaves and petals typical of the Tuscan hills. It contains everything, a historic vase made by the master ceramists of Montelupo Fiorentino and painted by hand.
Instead, the brand’s soap packs rediscover the graphics of the early 1900s Valobraactive in the production of very fine soaps for over 100 years and still today a traditional Italian brand after the acquisition by Tuscany Ludovico Martelli. While it is Antique in name and in fact, the mythical Huile from the Officine Universelle Buly of Paris, which leaves the skin luminous and silky despite its “dry” touch.
Retro beauty: tradition rhymes with innovation
Yet, despite the nostalgia effect triggered by the products of retro beauty, there are those who have managed to combine avant-garde and craftsmanship.
An example? Benefit’s Dr. Feelgood powder: smooth, mattifying and flashback-proof – therefore perfect for photo shoots and selfies – but in free powder like in the past.
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