Coffee companies are not doing enough to improve the well-being of coffee growers and combat climate change. They are still too concerned with making as few costs as possible and making as much profit as possible. As a result, many grower families still live in poverty, work in difficult conditions and on exhausted soils. “The concept of a sustainable coffee sector appears to be nothing more than an illusion,” say researchers in the Coffee Barometer 2023.
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Research: sustainable coffee sector seems an illusion, big brands are doing too little
