It’s like being flashed back to the old Soviet regime with a time machine: that’s what a visit to Mere in Opwijk feels like as soon as you step inside. ‘Sober’ is still too flattering to describe the interior. Spartan and lean cover the load better. Compared to this, even Colruyt scores a 10 out of 10 for atmosphere and conviviality. The products are placed haphazardly on pallets, up to three high. The prices appear on A4 pages and even post-it notes.