REPORT. To the roots of Ikea: “Our inflatable furniture was not a success. They didn’t stop.” | Interior

Few people who have nothing from Ikea at home. But where does the Swedish furniture giant really come from? How are products created? And why does it even have its own hotel – with a swimming pool? 80 years later, we are looking for Ikea’s roots. “Even the signage in this village is in the typical Ikea style.”