Emporio Armani is back in Vienna’s ‘Golden Quarter’.
After moving from Tuchlauben to Seitzergasse around the corner in downtown Vienna, the brand, which belongs to the Italian fashion house Giorgio Armani, has reopened the doors of its store. A comprehensive renovation initially took place there, the Armani Group announced on Monday. The redesigned store introduces a design concept that aims to represent the urban spirit of the brand.
The sales area for current women’s and men’s collections extends over 300 square meters and over two floors. The facade of the historic building catches the eye because of the brand logo, while inside the store, brown wooden elements on the ceilings and walls contrast with ivory-colored wallpaper. Light gray stone tiles and cubic showcases round off the brand’s urban appearance.
Both the former and the new location are located in Vienna’s ‘Golden Quarter’, a shopping and pedestrian zone in which a large number of international luxury fashion houses and their flagships are located.