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State-of-the-art company with an army of 160 clever minds rakes in millions of euros
How do you go from just barely relegated in 1B to big in 1A in three years? The secret behind the fairy tale of Union Saint-Gilles is obvious: in 2018 it was taken over by the English billionaire Tony Bloom (51). What is less obvious is the way in which the club is helped by Bloom. Not by supplying them with extra Premier League players, nor by throwing in the millions. Union’s sudden dominance is not about financial, but intellectual capital. How the success of a somewhat outdated Brussels club hides a hypermodern London company with 160 employees.