Online B2B platform Ankorstore, which connects brands with retailers across Europe, has developed a new rewards program to further strengthen retailer independence. According to this, the profit margin of the companies increases when they buy from multiple brands instead of the usual volume.
“We want to give retailers the opportunity to stay agile and adapt to the needs of the market, especially in these uncertain times. Discounts are usually given based on volume, but we’ve decided to do things differently,” commented Nicolas D’Audiffret, co-CEO and co-founder of Ankorstore, in a statement.
More brands instead of more volume
“Our rewards program allows retailers to get the best margins by buying more brands, not more volume. Brand discovery and the diversity of their product offering is key, so we’ve adapted our business model accordingly, creating a paradigm shift in the retail world,” explains D’Audiffret.
Anchorstore also developed its brand vision under the keywords “Rewild Retail”, which meets the need for a stronger brand expression and the changed needs of retailers and end customers.
Global solution instead of just a platform
“We want to ignite a global Rewild Retail movement to trigger a win-win paradigm shift where everyone feels part of the whole and can play their part. We want to restore and rebuild, not disrupt,” clarifies Ankorstore co-founder Pierre-Louis Lacoste.
“After several months of intensive discussions with our retailers, we realized that they not only need an online B2B marketplace, but a global solution. Some need help defining their business model, others need advice on finding the right place or city for their business, others need product sourcing, administrative or financial support. All this is Ankorstore. We are an all-in-one solution with a mission to revitalize retail and support retailers on all possible fronts, from business creation to cutting-edge data analytics for sales,” explains Nicolas Cohen, Co-CEO and Ankorstore Co-Founder , the motivation for the relaunch.