London fashion designer Rejina Pyo has opened a flagship store in Soho. This is the brand’s first permanent retail space to showcase the entire collection.
Rejina Pyo’s ready-to-wear collection, bags, accessories and shoes are offered here, as well as exclusive models and a selection of homeware and lifestyle products.
The interior of the store consists of furnishings designed by Pyo himself and in collaboration with local artists and manufacturers. These include abstract sculptures, hand-sculpted mirrors, and dressing rooms with draped, ornate linens.
“This store is an opportunity to interact directly with our community, to share more than just the finished products by creating a world of interesting curiosities,” said Pyo, founder of the eponymous brand, in a statement last week.
Alongside the creations of Rejina Pyo, the store will open with a selection of art and design books from the iconic independent fashion and photography bookstore Claire de Rouen.
In addition, there will be a number of collaborations, market launches and events in the future.
This translated post previously appeared on FashionUnited.uk.