As part of the Partner Program Award 2021 award ceremony, the MYTOYS GROUP honored particularly outstanding partners for the second time in a row. Reima, the Finnish outdoor brand for children, wins in the Brand Hero category.
Wednesday, May 4th, was a big day for Reima: Claudia Weigang, Senior Ecommerce Manager for Central Europe and Marketplace, went to Berlin to accept the MYTOYS GROUP Partner Program Award 2021 in the Brand Hero category. Reima is very happy about this award and sees it as a great success in establishing itself on the German market!
The event opened with a panel of experts on the subject of the marketplace: Kathrin Hösl, COO Tradebyte Software GmbH, Marcel Brindöpke, Managing Director heyconnect GmbH, Claudia Weigang, Teamlead Central Europe & Marketplace Reima, and Martin Schierer, CEO MYTOYS GROUP, spoke as part of a panel discussion , about the future role of brands in marketplaces and shed light on the topic from the point of view of service providers, groups, brands and retailers. The discussion was moderated by Alexander Graf, CEO and founder of Spryker Systems GmbH.
The MYTOYS GROUP – leading platform for family shopping in Germany – has taken the commitment and achievements of its partners in the special year 2021 as an opportunity to honor outstanding partners – on behalf of all long-standing and newly added retailers who make the partner program so successful . Reima’s Brand Hero award is due to outstanding collaboration, branding, revenue growth and traffic.
In addition to Reima, awards went to three other partners in the Rising Star, Sales Hero and Variety Star categories. The marketplace business has been a key strategic cornerstone for the MYTOYS GROUP since 2016. Since then, the company has continuously expanded its partner program and was able to increase the number of its partners to 1000 last year.
The Finnish company is honored by the fact that Reima has stood its ground against countless partners of the MYTOYS GROUP. The Finnish company has been part of the MYTOYS GROUP partner program since the end of 2020. The award is a testament to the efforts and investments of recent years: In terms of functionality, safety, innovation and sustainability, improvements have been and are constantly being made. At Reima, for example, every step of the process is characterized by responsibility – from material innovations to recycling initiatives.
About MYTOYS GROUP
With over 2,000 employees and 7 million customers, the MYTOYS GROUP, based in Berlin, is one of the most successful e-commerce companies in Germany and is part of the Otto Group. Our multi-shop concept relies on in-house solutions and in-house developments in all areas – from IT to purchasing, marketing and customer service to logistics. Because one thing connects them all: the passion for e-commerce. Together, the MYTOYS GROUP makes families happy.
About Reima
Reima® is a leading global brand of children’s sports and leisure wear and was founded in 1944 in Kankaanpää, Finland. With over 75 years of experience, Reima knows that it’s the little things that make the biggest difference. Therefore, it is Reima’s mission to ensure that children have the freedom to move and play outside, no matter what the weather. The design principles of Reima® products are functionality, safety, innovation and fresh Finnish design. All products are made responsibly – because the clothes are checked by the most honest and toughest test group in the world: children. For this reason, the Finnish company has made sustainability the most important reason for its actions. From material innovations to recycling initiatives, they consider even the smallest details. Find out more at: www.reima.com