When it comes to acquiring new customers and retaining customers, Tesla relies on a tried and tested concept. Both new and existing customers can benefit from the company’s referral program.
Existing customers can share “passion for Tesla products.”
According to the company, the US car manufacturer Tesla offers Tesla owners the opportunity to “share their passion for Tesla products and our mission – to accelerate the world’s transition to sustainable energy.” The announcement is part of Tesla’s referral program, in which customers who already own a Tesla are intended to recruit new customers, such as family members or friends. Tesla’s referral program offers added value for both the advertiser and the referred person. Existing customers receive credits for recommendations and new customers receive buyer credits if a purchase is made via an advertiser’s recommendation link.
Credits can be exchanged for rewards
The credits are collected in a so-called loot box and displayed as credit. They can be exchanged for Tesla rewards, such as free Supercharger miles, software upgrades or accessories. It is important to note that the credits must be exchanged for rewards within twelve months, otherwise they risk being forfeited. However, a new purchase or recommendation extends the expiry date by another twelve months. According to the company, “there is no limit to the number of credits.”
Customers should promote the Tesla brand
Tesla’s referral program is part of the US automaker’s sales strategy. In contrast to many other competitors, Tesla for a long time refrained from spending large amounts on traditional advertising and preferred to invest the money saved in the further development of its own products, as shown in an analysis published by IIDE. Tesla’s sales figures in recent years serve as evidence of the success of the strategy, which, in addition to word-of-mouth propaganda, also relies on Twitter as the main communication medium.
Editorial team finanzen.net
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