C‘It is a color that more than any other can evoke summer in one image: the red. Primary, visceral, explicit shades. In the nineties it was the symbol of a‘Hyper-American aestheticcarved in the collective memory from the races on Baywatch beach. Today, that icon is preparing to return: Summer 2025 will be in the name of red costume.
More minimal and elegant, but always showy, he returns to the limelight Surfing on the nostalgia of Gen Z. Suitable for all ages, thanks to its various declinations in whole design, two pieces and cross-over alternatives, From California to Capri we will see it everywhere.
From Baywatch to the catwalks: the red costume is the protagonist of the summer 2025
Certain images remain impressed. Pamela Anderson That runs on the beach in slow motion with its entire fire red costume is one of those. But the iconic power of the red costume does not end in the 90s. Last year he was spotted on Kendall Jenner On holiday in Mexico, then chosen by Sabrina Carpenter, with versions revisited in the 2000s key. And today, in the summer of 2025, iThe red costume returns with more strength than ever In versions that pay homage to his iconic past and freshest alternatives.
Pamela Anderson in Baywatch, with the most iconic red costume ever.
Red yes, but which one?
It is not enough to say “red”. Because that of summer 2025 is a color that multiplies: from geranium to ruby, from lacquer to burgundy. There is no single trendy tint, but a range that ranges from brick by Reina Olga, sophisticated and silent. Al bright red of Tezenis, purely summer. The terracotta Seen by Triangl, decorated with gold charm, he moves the center of gravity towards a more adult, almost Mediterranean aesthetic: each of his.
Sponge triangle bikini, Triangle.
No longer (only) a costume
To make the return of the red costume irresistible are not only the various shades, but above all its versatile forms. The models of summer 2025 speak a sober language, built on small details. The body of Forest festival, With its soft and structured curl, it draws the body without stiffening it by paying attention to sustainability. The whole costume of Mango It is an exercise of contemporary essentiality, with a square neckline and timeless thin straps. The two pieces multiply: there is the floral romanticism of The Revêche, with 3D roses on hips and décollette, the sports minimal of Calzedonia and the discreet glamor of the golden clips of Calvin Klein.
Alone, or under a oversized shirt, with a tailoring trousers, or a bored Low Harl on the hips. The red costume conquers beach and citytransforming itself even in the need also into urban body.
Thus the border between sea and city fashion, in the name of a summer in which the style is under the light of the sun is thus thinning more.
I woman © RESERVED REPRODUCTION