RECONSTRUCTION. Why it has come to open war between Carrefour and PepsiCo | Domestic

Carrefour customers who swear by Lay’s chips, Quaker cereal and Pepsi-cola must look for an alternative. The shelves in French and Belgian department stores will remain empty as long as the American food giant PepsiCo does not lower its proposed prices for 2024 again. Reconstruction of an unprecedented declaration of war in the supermarket sector: “By biting, Carrefour already wants to deter other major food giants,” says retail professor Gino Van Ossel (Vlerick).