The Swiss Schoeller Textil AG, which has made a name for itself in the clothing sector with functional textiles for the sports and outdoor segment in particular, has rebranded. The focus of the brand foundation should be the newly defined guiding principle “Textile Intelligence”, which means innovative textiles and intelligent textile technologies. As in previous years, the concept of sustainability is to be expanded further.
There will be changes to the logo. There, a strong reduction of the logo elements was made by eliminating the color red and the black background. The modernized Schoeller logo, paired with the new brand claim “Textile Intelligence”, can now be produced in a much more resource-saving manner thanks to the transparency gained.
Schoeller also offers new solutions when it comes to resource conservation and zero waste. The sustainability web shop “Schoeller re-Fabric” was launched. Textile leftovers from production are sold here to designers and smaller productions, increasing the overall utilization of the production volume and avoiding textile waste.
The digital approach of the textile supplier is also new. “We will meet our sustainability standards by expanding digital touchpoints, using them across media and increasing our online presence. Simplified, straightforward, sustainable – in the spirit of our greatest source of inspiration: nature,” explains Antonio Gatti Balsarri, Chief Commercial Officer of Schoeller Textil AG.
Schoeller Textil AG was founded in 1868 and specializes in textile innovations. A total of 200 people work at the headquarters in Sevelen, 30 percent of whom work in the research and development department. A subsidiary is located in Balingen, Germany.