The LaLiga Santander matchday 32 match between Real Sociedad and Betis on April 15 at the Reale Arena in San Sebastián will be the first in a major European league that can be followed on the TikTok social network and in vertical format 9:16.
This joint initiative of LaLiga, MEDIAPRO and TikTok will be broadcast openly through the official profile on said GOL Televisión platform and aims to promote the consumption of football content in new digital formats, LaLiga said in a statement.
“MEDIAPRO will deploy a special device in the Reale Arena that will have a 4K Mobile Unit and more than 30 professionals working for an exclusive production of the match in vertical format, a native experience for TikTok that will include the adaptation of all the graphics and a customization of the broadcast designed for mobile devices and new audiences”, adds the text.
The narrators of the meeting will be Nacho Hernáez and Carla Gabián, two content creators referents in football within the Chinese social network, with whom you can interact in the live chat during the broadcast of the match.
“Is about one more step for LaLiga in the quest to build new audiences and bring football to all viewers“, highlighted LaLiga’s Director of Digital Strategy, Alfredo Bermejo, for whom the agreement with TikTok confirms the work that LaLiga and MEDIAPRO have been carrying out in recent campaigns with the aim of “creating value and continuing to innovate in match broadcasts” .
For her part, the head of Content, Community and Associations of TikTok Spain, Soraya Castellanos, thanked the choice to launch this initiative of a platform that is “the place where soccer fans are and connect”. “We are proud to be able to see how the great sports brands are inspiring the community through innovation & rdquor ;, she pointed out.
The broadcast of the meeting between the txuri-urdin team and the Verdiblanco team, which can also be followed in the usual format through the GOL channel and the usual pay operators, will begin at 8:30 p.m.with the warm-up of both teams and the previous one.