In the era of the “like”the social networks They are the direct line that celebrities have found to connect with their audience. In their posts, they not only make a detailed (and controlled) presentation of their private life, they have also transformed their participation on the web into a true style gallery, which includes everything from makeup to swimsuits. Your accounts work like a stained glass window in which thousands of followers They follow each of their looks day by day. And, although many stars have monetized every piece of clothing they wear by transforming your Instagram feed In a marketing strategy, the effect on followers is similar: providing inspiration for them to make their own fashion choice.
Here we choose 5 celebrities who not only have millions of followers, if not they also stand out for their fashion sense and, in some cases, the audacity to choose out-of-the-ordinary clothing. These national industry “it girls” are, currently, the inspiration for many women, but also the north for brands and designers seeking to consolidate themselves.
Pampita, the chosen one always. With almost 30 years of career, Carolina Ardohain It is the eternal favorite among local fashionistas. Her 7.7 million followers on Instagram know that the model and host is a style reference and she always arrives first to show what is coming. Is silver a “must” in pants and jackets? She used it first. “Naked” dress? Obviously, too. And when the Barbie style was established throughout the world, she found a way to make it unique and her own: a Carolina Herrera dress, brought especially from Spain, made her the brightest star at the Martín Fierro night.
Your favorites? In addition to international brands like Carolina Herrera, Pampita usually chooses local businesses and brands to put together her look.
Antonela Roccuzzo, an “it girl” in Miami. In recent years, the world’s cameras have been attentive to each of her fashionista turns because she has a sharp eye and creates her own looks on her own. What stands out most about her? The naturalness with which she can wear the latest milestone of gym clothes or an evening dress.
On her days off in the Bahamas last year, she took care of transforming her sister-in-law’s swimsuit brand, María Sol Messi, into a boom. Then the photo of Victoria Beckham herself, former Spice Girl, wife of David Beckham and undisputed fashion icon, went viral; along with the Rosario who, in a classic black dress and without fanfare, shared a girls’ night out with the British. Your favorite labels of hers? Louis Vuitton, Givenchy, Saint Laurent, Gucci and Chanel, which coexist with her Zara jeans, Alo leggings (a sports brand for which she is an ambassador) and her Sarkany.
Zaira Nara, risk and win. The youngest of the Nara sisters was born with a gift: every piece of clothing she chooses seems to have been designed especially for her. With the simplicity of great fashionistas, she can transform a white dress into magic or wear glitter designed only for the night during the day. She was one of the first local figures to join the “naked mood” (transparencies that show the body almost in its entirety). She takes risks and manages to make an impact.
Her audience can see her in low-cut dresses, jeans or formal outfits, she is always perfect. Your favorites of hers? El Camarín, Mimille Loliee and Mono fuk, among many other labels.
Mariana Fabbiani, the woman with the smile. Perhaps her way of communicating, relaxed and current, is the personal hallmark that brings her closer to an audience that wants to see how a real woman dresses, every day. Her Instagram account is endless hits. Classic outfits, suits, pastel colors, ranges of browns and jeans as your ally always.
Your wink? Regardless of how natural it comes to her, she uses the same grace she has on the small screen to fill her feed with material and stay connected and up to date. She loves dressing up with Paula Cahen D’Anvers and IvanaW. For gala occasions, María Gorof. And always, Sarkany.
China Suárez, romantic and eclectic. Since their pre-adolescent days, girls have been delirious to imitate all their styles. In times where social networks did not yet exist, brands went after her because they knew that thousands of fans were going to imitate her.
From those times until now, China only planted more and more followers who are inspired by it and each of its styles.
Like a true star, she knows how to wear a haute couture dress at night leaving everyone speechless, but she does the same with the basics: joggers, oversized sweatshirts or sports vests. She loves romantic dresses, she combines them with boots, sneakers or boots, and every time she falls in love with a brand, she transforms her luck. The last time she happened with Juan Hernández Daels, designer of the Belgian-Argentine brand Sadaels.
Your favorites? Carolina Herrera, LV, Prada and Gucci are the exclusive brands we usually see her with. Sadaels, Sarkany and Antolín (with whom she has a capsule collection) are some of the local brands she chooses.
Mariana Copland
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by Mariana Copland
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