It is no secret that the leaders of Freedom Advances They usually have very fluid and effective communication on their social networks. Above all, when it comes to sending a simple, short and forceful message. In that aspect, the Buenos Aires libertarian leader, Ramiro Marrajoined the trend of personifying superheroes and comic characters, which is developed by the cosplayer and candidate for national representative Lilia Lemoine for quite some time now.
In the image uploaded to his Instagram account, the candidate for the head of Government of the city of Buenos Aires can be seen posing in the Buenos Aires skies with a silver suit and angelic wings on his back. With prodigious musculature, Marra stares at the challenges ahead, accompanied by a small, winged, bird-like being. A nod to the logo of Freedom Advances which has a bird as an identification symbol.
There is a history of several libertarian leaders who have flirted with the universe of superheroes. At the time, at various cosplayer and fandom events, the current LLA candidates for these 2023 general elections put on the mask and cape for the pleasure of their followers and fans. The most remembered is probably Javier Milei when he personified General Ancap. The extravagant character in the yellow and black outfit, originally from Liberland, made his first appearance four years ago at a comic and cosplay convention.
“I am the General Ancapcome from Liberland, an earth created by the principle of original appropriation of man. A land of seven square kilometers, between Croatia and Serbia. A country where taxes are not paid. A country where individual freedoms are defended, where the individual is believed, and there is no place for collectivist sons of bitches who want to screw up our lives. So my mission is to kick the crap out of Keynesians and collectivists. Let’s go for a free society. Let’s go for the values of freedom, Long live Freedom, damn it!“, he expressed, in an Instagram story that was uploaded to YouTube, who would be the winning candidate of this year’s PASO.
If these are libertarian references who developed the characterization of superheroes and fandom characters, it is impossible not to mention the cosplayer Lilia Lemoine. The candidate for national legislator for the city of Buenos Aires is considered a pioneer in the art of costume and the personification of these events at the local and international level. The anti-vaccine leader had her consecration when she was chosen host of the “Monaco Cosplay Masters” of 2018, the most important meeting of this discipline.
Probably, in the near future, new libertarian leaders will dress up in brand new costumes and develop stories about the conflict between freedom and communism. A discursive factor that was very popular in the field of superhero comics, mainly in the 1950s. At this juncture, it is possible that the image of a vigilante who can save a city or a simple meme offers greater power in electoral communication than traditional speech. At least, that is what the La Libertad Avanza candidates believe.
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