Ralph Lauren has opened a new store in Miami, Florida.
This is located in the trendy ‘Design District’, Ralph Lauren announced on Tuesday. The collections of the ‘Purple Label’ line as well as handbags and other accessories are offered there on a sales area of 4135 square meters.
With the reopening, the US fashion retailer is continuing its advance into the digital world. The location will be the first store to accept cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH) and Polygon (MATIC) as a means of payment. There will also be interactive screens where customers can discover products and book ‘styling appointments’, among other things. Ralph Lauren also cooperates with the digital platform Poolsuite. The collaboration includes, among other things, an NFT.
The new store is part of Ralph Lauren Corporation’s expansion strategy to open digital platforms and physical stores in Europe, North America and Asia.
