Rains opens a new flagship in Berlin.
The Danish outerwear brand has chosen the popular Kurfürstendamm shopping street as its location, Rains announced on Thursday. There Rains offers its outerwear, bags and accessories on a sales area of 121 square meters. This includes capsule collections as well as the current SS23 collection.
The store concept relies on a dark room that is illuminated by a central light installation. There are also contemporary works of art and industrial design.
The new Rains flagship store will open at Kurfürstendamm 200 in Berlin at the end of March.