The S group is discontinuing Rainbow products.
The S group says it will stop the Rainbow brand.
– Rainbow will be discontinued and replaced by Coop. The products of the Coop brand are brought into the selections responsibly. The packaging materials for Rainbow products are used up, after which we move to Coop, says the manager responsible for SOK’s own brands Nina Paavilainen.
Rainbow will be replaced by Coop, which has also been used in other Nordic countries. Now the logo will be unified in all countries.
– Rainbow is ending so that we have the opportunity to secure the supply of an affordable brand. A certain kind of glass ceiling has been reached, and we are making a change to secure the future. This way we are able to ensure the price level and gather together forces in the Nordic countries, says Paavilainen.
Coop food products will cover the basic food items in the pantry.
– Coop will hit the same customer groups as Rainbow. There is a lot of talk about pantry staples such as pasta and canned goods.
According to the S group, the disappearance of Rainbow will not mean a decrease in quality, but the opposite.
– Coop’s product will be at least as good in quality as the old Rainbow product. Of course, the products can be different, says Paavilainen.
Well-known Rainbow products: