Since her sensational US Open victory last year, tennis high-flyer Emma Raducanu has been in the spotlight. Because things are not going well for the 19-year-old, but at the same time she rakes in millions off the pitch thanks to gigantic sponsorship deals, the Brit has to put up with harsh criticism time and again. Her manager has now resolutely rejected this criticism.

    Whether Porsche, Dior, Tiffanys or British Airways: since her US Open victory last year, well-known sponsors have been scrambling to work with Emma Raducanu.

    Many see this as the explanation for the young Briton’s sporting nosedive, who has regularly suffered severe setbacks since her triumph in New York. The accusation: Raducanu focuses more on photo shoots and shooting commercials than on the sport.

    The teenager’s manager has now denied this accusation and claims that his protégé even left “tens of millions of euros” on the table. “We could have had 50 days of commercial shoots,” Max Eisenbud said on The Sports Desk podcast. However, Raducanu has imposed a maximum of “only” 18 advertising days per year.

    The doors for further deals were wide open. “I’ve never seen such euphoria and so many companies wanting to do business with Emma after the US Open,” Eisenbud said of the great public interest in his client.

    Raducanu “ran after”

    He does not believe that the sponsorship deals are responsible for Raducanus’ sporting descent, the manager explained: “I think that everything would have gone the same way even with zero days of shooting. If she had locked herself in for a year and nothing for the whole year [keine Shootings] had done, everything would have been the same.”

    At the same time, the manager admitted that it was of course a “tough year” for the teenager, who only reached the quarterfinals in Stuttgart and was eliminated even earlier in all other tournaments. “I think she was just very unlucky. And what really hurt her was the corona infection and the preparation that was hindered by it. After that she ran after it,” said Eisenbud.

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