The Danish national football team wants to use all-black jerseys at the World Cup in Qatar to take a stand against the exploitation of workers and human rights violations there.
The shirt is “one of many” critical signs of the Danish selection with a view to the situation in the desert state, said Jakob Jensen, managing director of the Danish Football Association DBU, on TV2. Denmark will appear in Qatar like the German selection with the “One Love” captain’s armband.
Jerseys are already a bestseller
However, it is questionable whether the black kits will be used: the black kit is the third for the Danes alongside an all-red kit and the third kits in white.
One thing is certain: the World Cup jerseys are already proving to be a bestseller. On the day of publication, more of these were sold than ever before in the history of the 1992 European champion. The outfitter donates part of the proceeds to the human rights organization Amnesty International.
Outfitter wants to “not be visible”
Morten Lund from the Danish outfitter Hummel speaks of the black jersey as a “walking mourning ribbon” and a sign of protest. The trademark of the sporting goods manufacturer is only recognizable at second glance on the very simple shirts, like the association emblem. “We do not want to be visible at a tournament that has cost the lives of thousands of people,” it said.
hummel Sport on Instagram: “With the Danish national team’s new jerseys, we wanted to send a dual message. They are not only inspired by Euro 92, paying tribute to…”