When developing a campaign, it’s not uncommon for marketers and communicators to bond with UTM. They are used to measure the impact of its marketing actions on the various websites and web platforms. They help in particular to know where the ad works best, where a visitor went to arrive on the page in question… However, it sometimes happens that they are configured incorrectly, making their use impossible. For this reason there is Purrfect UTM Builder. This tool makes it easy to create multiple links with UTM.
A tool that integrates with many platforms
Purrfect UTM Builder allows designing multiple links with UTM in just a few clicks. To do this, simply go to the platform and click on “Builder”. You should then enter the URL of the page you want to track. He is then asked to select the sources of his campaign, for example Facebook, Twitter and LinkedIn. A URL will be created for each of them. Purrfect UTM Builder requires the user to specify the purpose of this campaign: app-marketplace, social, display, email, paidsearch, partner-marketing, ppc or review-site. All you have to do is enter the name of your campaign.
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By pressing “Generate Trackable Links”, the tool automatically creates all the links necessary to track its marketing actions. They appear in a table with the date, the name of the campaign, the source, the URL generated in long or short version. To copy one of them, just click on it.
Companies sometimes use multiple platforms to manage and track the results of their campaigns. For this reason, Purrfect UTM Builder integrates with many of them: Salesforce, Salesloft, Outreach, Marketo, HubSpot, Eloqua, Google Analytics and Web Forms.
This makes it possible to centralize the process and above all to facilitate it. No need to have an Excel file with many columns that lists all past or future campaigns with their date, their UTM link and their results, this tool greatly facilitates the work of analysis.
Totally free, the creators of Purrfect UTM Builder even plan to create a browser extension to further simplify the daily life of marketers.