With her new ski collection, Marc Cain meets the pulse of sporty coolness. Inspired by the ski lifestyle, the premium label alpine aesthetics combines with retro charm-ideal for après-ski and off-slope moments.
In addition to classic ski clothing, the capsule collection also integrated elements from the streetwear. The focus is on timeless colors such as black, white and red, which are staged by dynamic color blocking. The highlights include the high-contrast “Snowstars” print with lively color accents and a nostalgic retro pattern. The materials range from technical high-stretch qualities to thermal fabrics to soft knitwear with cuddly factor.
It was shot on a glacier in the Austrian Lech Valley – staged atmospherically in the snow, with skis and branded deck chairs. The capsule is part of the Marc Cain Sports Club series and presents a further developed signet in a stylized mountain look.
“Our ski capsule brings the alpine look from the mountains to everyday life-with a mixture of technical sophistication, retro-vibes and urban nonchalance. The collection is aimed at women who want to style themselves with Marc Cain Sports Modern and Feminin,” explains Marinela Oglan, creative director: in Marc Cain.
The new ski collection will be available online from the end of September 2025.
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