Global sports company PUMA and absorbent clothing brand Modibodi® launch the third version of their best-selling active period underwear, combining Modibodi’s unique, patented technology with PUMA’s world-class expertise.
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Global sports company PUMA and absorbent apparel brand, Modibodi® are launching the third drop of their best-selling active period underwear range; combining Modibodi’s unique, patented technology with world-class expertise from PUMA. (Photo: Business Wire)
Have you ever worn white or tight athletic clothing that made you feel uncomfortable because you were worried about leaking during your period? Or did you feel embarrassed in sportswear because the wings and laces of disposables showed?
From archaic sporting rules to sanctions on national team uniforms, women athletes are often told to continue playing during their period despite what they are told to wear is extremely uncomfortable and distracting.
But that will change now. Here comes the active period underwear from PUMA x Modibodi. PUMA x Modibodi’s new active period underwear is in a class of its own – designed for maximum protection and performance on the court, field or gym and beyond. The collection combines soft, breathable fabrics that stretch and move with the body with Modibodi’s hidden, absorbent lining proven to protect against leaks, sweat and stains.
Modibodi Ambassador and Brisbane City FC Captain Jamilla Riley said: “As someone who is menstruating and plays football in a white jersey, I can attest to how uncomfortable and unsettling that combination can be, especially when you’re young You spend your time feeling embarrassed because you are scared of leaking and it can take all your mental strength to get your focus back on the game, so I’m a big fan of the new PUMA x active period underwear Modibodi.The design not only brings much-needed innovation to the sportswear market,but also supports the menstruating body so one can play and score a few goals without fear of leakage.Who would have thought that playing during periods could be so comfortable can – it’s liberating!”
Charissa Lanham, Modibodi’s Director of Design and Innovation, says: “We wanted to destigmatize the challenges of menstruation at sporting events and show female athletes a new world where they can feel safe and supported when they have their menstrual period. We have worked with PUMA collaborated to develop a range of active period underwear that leverages Modibodi’s world’s first patented technology that includes a leak-proof barrier layer for secure protection; meaning athletes can focus on their game, not their period.”
The PUMA x Modibodi collection is an absolute must-have for training. It absorbs quickly, eliminating the need for disposable pads, pads and tampons while you play. The super slim, absorbent black inner lining prevents leakage and unwanted stains. It has 3 layers with integrated technology that can hold up to 15ml (or 2-3 tampons) without leaving stains on sportswear.
To ensure comfort, each design is made from 82% recycled content, features a wider logo band for safer play, and a breathable mesh side panel that maximizes airflow. Modibodi’s proprietary Modifier Technology™ wicks moisture and sweat while locking in liquid and odor to keep you feeling fresh and dry.
The collection is available in two colors: black/platinum gray and black/green. It consists of 3 models with a light to medium absorbency, making it ideal for soaking up your period and sweat and keeping you fresh and dry – even after the final whistle.
The PUMA x Modibodi collection is available online at modibodi.com.
The PUMA x Modibodi collection is available in select stores and online at puma.com and modibodi.com.
PUMA is one of the world’s leading sports brands and designs, develops, sells and markets footwear, apparel and accessories. For 75 years, PUMA has relentlessly advanced sport and culture by developing fast products for the world’s fastest athletes. PUMA offers high-performance and sport-inspired lifestyle products in categories such as football, running and fitness, basketball, golf and motorsports. PUMA collaborates with renowned designers and brands to bring sports influences to street culture and fashion. The PUMA Group includes the brands PUMA, Cobra Golf and stichd. The company sells its products in more than 120 countries, employs around 20,000 people worldwide and has its headquarters in Herzogenaurach/Germany.
Since 2013, Modibodi® one goal – to change the world as easily as changing your underwear. Little did they know that by doing this, they would also transform the lives of their customers.
“Life changing” is the most common description Modibodi hears from his clients. It’s a language woven into the brand’s DNA and at the heart of their work. Modibodi® has made a name for itself worldwide by designing confident, confident, eco-friendly and life-changing clothing. It provides menstrual and incontinence comfort and champions conversations and initiatives that allow people to live more comfortably in their skin.
Modibodi develops with passion and offers a sustainable solution to single-use products. Through proprietary innovations and patented technologies, Modibodi ensures that every single design leads the market and keeps billions of single-use hygiene products out of landfill.
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