The German sporting goods provider Puma SE and the Chinese digital service provider Tencent announced a strategic partnership on Monday.
The aim of the collaboration is to develop “an innovative, comprehensive e-commerce business model,” Puma explained in a statement. As part of the partnership, the sports retailer will use Tencent’s digital capabilities and social media resources to improve the “quality and efficiency of customer services.”
“A matrix for social media is being developed that seamlessly connects online and offline worlds in order to strengthen the brand in the long term,” explained Puma. The channels Moments, WeChat Official Accounts, WeChat Channels and WeChat Pay will be used, among others.