The Herzogenaurach sporting goods supplier Puma and the Munich-based fashion label MCM presented their new collaboration on Tuesday. The focus is on the “wild glamour” of the sport of basketball. As a result, American basketball hopeful Mikey Williams was hired as the face of the accompanying advertising campaign.
The results of the collaboration are now to be launched in three stages: the first limited edition of the classic Puma sneaker Slipstream Lo will start. Its “Puma x MCM” variant will be available in MCM boutiques and online store from Thursday and two days later in selected Puma shops and at the brand’s luxury distribution partners. The price is 500 euros.
A second reinterpretation of the shoe is to follow in October, and the last and most extensive drop is planned for the first half of next year. Then, Puma and MCM will launch co-designed apparel alongside an exclusive version of Puma’s TRC Blaze Court basketball shoe.
Heiko Desens, Puma Global Creative Director, described the essence of Puma x MCM: “The love affair between luxury and sport is evident in this second collaboration with MCM. The classic details of the two German brands are evident in the design and construction,” he said in a statement. “The first time we worked together it was an instant hit. I am sure that will be the case again.” Both brands first worked together in 2018 and designed an exclusive version of the classic Puma Suede sneaker.
Global Brand Officer Dirk Schönberger acknowledged the collaboration from MCM’s point of view: “The collaboration between MCM and Puma tells a great story about the heritage of both brands, but also about how important culture and all topics that are relevant to our customers are for MCM from sports and music to the impact of street culture on luxury brands,” he said in a statement.