El Salvador, full Palermo Soho. On the gray wall, a small, almost mysterious poster: polished. No further explanations. Doors inside, a long and narrow corridor. At the end of this tunnel, light is made in the form of multicolored wings, bright and on fire. The previous passage to that earthly paradise that he imagined Paula “Puli” Demaría For those women who have their feet on the ground but the desire to go out with pointed heels. Rainbow carpet, as an inclusive flag, bowling-style mirrors, to see all the edges, and shoes that look like unique pieces, ready to go out dancing to the rhythm that sounds to you. Almost, like life itself. “My logo is the wings, everything has to do with freedom, that of living and letting live. And also with the angels that I had and have on my thorny path”, says the popular DJ, one of the pioneers when it comes to mixes and trays, an actress by vocation and training with successful rehearsals on intimate tables, now a prodigious shoemaker , about that kind of phoenix bird attributes, which he has tattooed on his wrists, and which became his personal brand.
Proof of this resurrection, after a severe pandemic on a personal and professional level, are, in addition to this entrepreneurial commitment, his new solo flight as a DJ (separated from Sarapura, the company of his ex Martín Chule Bernardo), his acting leap and his new love story In her talk with NOTICIAS, Puli tells us about her passions, her fears, her losses and the new opportunities in life and in love.
News: Puli D.Shoes is his shoe brand, which went from a showroom to having a shop window facing the street. Betting on starting a company in these times is the task of beautiful women.
Puli Demaría: I played it. I always bet on this country. Many thought it was a separate whim. But I was very clear about it, I want to grow old as a shoemaker because it is a passion that I have had since I was very young. Money that they gave me, shoes that they bought me. I did courses in 2016, to know everything about the product. The final impulse came after a therapy session, six months after separating, and here we are. With these Puli D.Shoes full of brightness and color in a somewhat classic society. There is not my type of shoe in Argentina. Puli D.Shoes is a project of mine, in which I invested all my savings. It is difficult because I lived another reality, a wonderful life, without doing so many numbers and costs, and now I am learning every day because I am an artist, and suddenly I became a businesswoman.
News: You lost four pregnancies and have four children Silvestre and Santos, sons of Matías Corti who died and Felix and Florián, sons of Martín Chule Bernardo, was it the wish of every single daughter?
Demaria: They call me an only child, but no. My parents lived in Fort Lauderdale, with my brother Christian. He tragically died in February and my mom got pregnant with me in March. I am a daughter with a purpose; bring joy back I work on it a lot in therapy. It was like I didn’t feel worthy of life. I was very desired by my mother and I think also by my father, although I always felt that he wanted my brother to be the one on this plane. When I lost my pregnancies, I didn’t give up, because I felt like I was coming to give life. My life was always surrounded by losses and I became someone who always needed to do for the other, very geisha, very giving because I needed to be very grateful for life.
News: What bothers you about people?
Demaria: The falsehood, the lie. It hurts, and when I have had to lie, it weighs on me as if it were a 50,000-kilo backpack, it hurts. When I separated, I was in Bariloche. Just two years after I got married in that same place on the same day! Me looking for alternatives, and him telling me that he wanted to separate forever, and I, made of dung, faceted her all week with the four boys.
News: How long did the staging last?
Demaria: Bit. After I allowed myself and authorized myself to suffer. They were the most painful months of my life. With Matias it was different because we are still friends. He was sick, if he hadn’t been sick he wouldn’t have separated me. I incorporated him into my new family. When he died I never stopped talking to him. Then at some point I allowed myself to be alone. Not having anyone in my life for a while was wonderful, a personal encounter.
News: And suddenly he fell in love again.
Demaria: Federico Diehls (Mendoza, divorced businessman with two children). Some mutual friends wanted to introduce us. And he said no. “That mine of the night, no!” He had seen me play music at a party and it made him very dizzy. We went out in Mendoza in January 2021, we stayed up chatting a lot. I had a blast. We did a lot of phone visits, because he was traveling and I kept crying for my ex. When you rowed it so hard to be accepted and loved, so that they don’t abandon you, I needed to meet someone who would love me as I was, without oars and adrift.
News: He is with a new partner and new projects, but sometimes it seems that there is still a hint of sadness
Demaría: There is sadness. The pain of breaking up a family is not easy. I don’t have a bad relationship with Chule, but today, with Monday’s newspaper, I already have it resolved, I love him with all my heart, but I no longer choose him.
News: Did you give up many things to maintain the relationship?
Demaria: I met Chule recently separated, with a newborn son, she was super helpless. And he healed that frailty. And then he didn’t like it. I always told her that she was going to work, I told her my dreams. But he thought that he had married a mother, a housewife. When he taught me to DJ, I never thought that I would get where I did, to have my own name. Then TV came… and I think that he didn’t like so much exposure. In the middle of the pandemic I separated and collapsed. If I had not had the strength to get up PuliD would not have existed. Because several times they told me that I couldn’t. My brand is very important because it was born from a pain that I was experiencing due to the breakup of a family. And there I was able to put all my creativity, it is what made me realize that life is wonderful and that I could do it alone.
News: Being on television, did it do you good or bad?
Demaria: Neither bad nor good. I went on TV at a time when I was in deep pain, Matias had died a year ago, and Caro (Pampita) gave me that opportunity, which did me great. Later I did not understand the game being so exposed, and I suffered from the blows. For me it was also annoying to always be Puli, Pampita’s friend. I had done an ant job in my career as a DJ, and suddenly I had no proper name, I was the “friend of”. My analyst asked me if I wanted to be famous or successful, I wanted to be successful, so I got off all that.
News: In his life he always faced things that give happiness. Music, dance, comedy and…shoes!
Demaria: My mom always told me it was her sunshine. She raised me as a free being. I’m like a bulldozer. I have in my DNA this to give joy.
News: Virtues and defects of this Puli Superwoman
Demaria: I am honest, unconditional and a doer. I don’t like that ingenuousness that I have that borders on being childish, and it seems that it contradicts the strength and the quilombos that I had to go through in my life.
News: Is there any “pending” to do?
Demaria: In time I want to be a grandmother full of grandchildren. I imagine myself as an old lady, sitting in a rocking chair there on the mountain, very brave, with a shotgun between her legs (she laughs), but with many grandchildren. My fundamental slope goes through the personal, that Susanita thing that I always had, and that I hope will be given to me. I want to be able to spend 30 years with the same person. That is what I always dreamed of, and what I always bet on in life: a couple forever.
