TOHave you ever heard of psycare? The term was coined by beautystream, an agency that deals with research in the beauty field, and indicates the cosmetics capable of “nourishing” the mind. Yeah, why in recent years, psychological well-being has also become a priority for the beauty sector on a par with hydration and the fight against ageing. After all, the pandemic had already placed the emphasis on self-care as a remedy to relieve stress. And today, with the return to the daily frenzy, it is a need more than ever.
Psycare: what is the beauty routine that “feeds” the mind
The focus is on all those cosmetics, whether skincare or make-up, capable of giving profound and holistic experiences. «The aesthetic result remains important – he underlines Corinna Rigonipresident of Women Dermatologists Italy – but what makes the difference today is also sensoriality». Make way, therefore, for cocoon rituals for the face and body that awaken the senses and emotions.
Obviously, the game is played out on several fronts. On the one hand on that of perfumes and textures, on the other looking at the ingredients.
Psycare involves beauty at 360 degrees (Instagram/@katehudson)
Psycare: perfumed and transformative formulas
As for the fragrances, the cosmetic industry focuses on sugary fragrances that evoke childhood memories and tropical trails that make you travel with your thoughts. But textures also play a key role. And in recent years they have changed a lot, becoming in all respects transformist in order to give real sensory moments in self-care.
Just think of the biphasic oils that need to be shaken: the new formulas are even triphasic and also contain real flower petals and glittering straws. But also to butters which, in contact with the skin, turn into oil.
It’s not just about makeup remover products. clarinsfor example, proposes his Aroma Baume-Huile Tonic for the body which, inspired by aromatherapy, tones (and stimulates the mind) with essential oils of country mint, fragrant geranium and rosemary.
Psycare: gourmand ingredients for the joy of body and mind
Even the skin is greedy. And it refreshes itself with the same ingredients used in the world of pastry.
Coconut, banana and coffee. But also lime, avocado and passion fruit. From these, the cosmetic extracts anti-aging and antioxidant active ingredients. In addition, with their perfume, make the white beaches of the Caribbean and Madagascar daydream. It is no coincidence that they are called “super food”. Superpowers apparently they really do!
Just think of the coffee beans which, once ground according to specific particle sizes, are transformed into scrubs. «Caffeine is also extracted from its plant – underlines Corinna Rigoni of Donne Dermatologhe Italia -, a vasoconstrictor alkaloid which in the epidermis initiates an intercellular exchange capable of increasing the production of hyaluronic acid with draining and firming efficacy ». It is no wonder that it is used both as an anti-cellulite remedy and to reduce bags under the eyes.
And what about chocolate, very rich in antioxidants! While the banana is so rich in potassium that it relieves irritation and blushes.
Inspiration also comes from the world of spas and Ayurveda
But that is not all. “To satisfy body and mind, the cosmetics industry will increasingly draw on the world of spa treatments, oriental medicines and Ayurveda» continues Rigoni.
We will therefore see some beautiful ones: from green formulas based on medicinal plants to beauty rituals that follow the phases of the moon passing through i intelligent beauty tools able to “talk” with the user. In short, the future is around the corner and discovering it could prove to be a real pleasure.
iO Woman © REPRODUCTION RESERVED