Promise 2021: prizes for up-and-coming media talent

This new media world needs new talents. That is the mission of the beLOFte, the annual election of young, cross-media talent in the magazine world, organized by the Lucas-Ooms Fund.

The promises have been awarded for seven years. Normally the promises are part of the Mercurs. But because the magazine gala is unfortunately canceled this year, a special award ceremony will be organized on November 16.

The Lucas-Ooms Fund (LOF) is looking for talents who help today’s publishing houses move into the future. This year ten young media professionals have been nominated for the beLOFte, a cash prize that they can use for their further development. For the winner in addition to an award, a cash prize of € 2,500 is available and two runners-up will receive a certificate and each a cash prize of € 1,000.

The 10 nominations promise 2021

The jury of the Promise 2021 will start working on the cases and the live presentations of the ten nominees (in alphabetical order) on 26 October. The winner will be announced on November 16:

  • Amarens Eggeraat (editor VICE)
  • Isabelle Udo (founder and creative director VideoOrbit)
  • Kevin van Huet (editor/editor National Geographic)
  • Marielle Wisse (editor Telegraaf-Vrouw)
  • Marsha van Bodegraven (senior e-commerce marketer New Skool Media)
  • Merel Meijer (graphical designer)
  • Nina Verberne (coordinator Dragonfly online)
  • Sakir Kader (photographer/DOP/director)
  • Soraya Hajar (editor at large Complex NL)
  • Victor Pak (editor EW)

The jury of the promise 2021

The jury of the promise 2021 is composed of eight people, three of whom are creative (magazine) media makers, two media specialists and two representatives from the Lucas-Ooms Fund. The jury for the year 2021 consists of:

(Magazine) media makers:

  • Jaap Biemans (Volkskrant Magazine/ Cover Junkie; Mercur d’Or)
  • Jildou van der Bijl (LINDA.; Mercur d’Or)
  • Saskia Smith (It’s not a Hotel/Smith&Co here)
  • Franska Stuy (Franska.nl; Mercur d’Or)

Media and talent specialists:

  • Ruud de Langen (dentsu Benelux)
  • Nathalie Peters (MORGENFRISK)

From LOF:

  • Derk Haank, chairman of the jury (LOF and various board positions)
  • Nicolette Hulsebos (LOF/publisher/editor-in-chief FONK Media)

Bequest from the magazines

The Lucas – Ooms Fund (LOF) was founded in 1967 and aims to stimulate the phenomenon of ‘Magazine’ and magazine journalism, in the broadest and most modern sense of the word, i.e. in writing and image, in print and digitally. and including photojournalism, graphic design and digital media. LOF stems from the bequest of Mrs C. Ooms – Luiken, the widow of CP Ooms. CP Ooms and JW Lucas were the directors of the printing and publishing house De Spaarnestad in Haarlem. With the presentation of the promise, other prizes and sponsoring special projects, the Lucas – Ooms Fund has been a stimulator of magazine and journalism for half a century.

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