Profuomo is launching a major media campaign this month centered around its hit, the Japanese Knitted Shirt. The Rotterdam fashion brand for men has teamed up with the famous Dutch pianist duo Lucas & Arthur.
The talented brothers enjoy national and international fame and honor and have already won several prestigious awards for their great musical achievements.
It is not without reason that Profuomo decided to work with these great talents. After all, technical ability, authenticity and quality are also inextricably linked to the Dutch fashion brand.
Lucas: “The mix of style and comfort is most important to us”
The Profuomo Japanese Knitted Shirt offers the looks and appeal of a dress shirt but wears like a t-shirt. The high-tech yarn gives the shirt a modern and clean look, so it can be worn both elegantly and casually.
Arthur: “When we play the piano, we move a lot. The Japanese Knitted Shirt is so comfortable because it moves with you”
Through a combination of different factors, the Japanese Knitted Shirt offers maximum freedom of movement when worn and does not crease, which is not entirely insignificant.
This month, Profuomo is launching a media campaign that focuses on the comfort of the shirt. In the clip below, Lucas & Arthur explain in just a few sentences what the shirt stands for. There is also a comprehensive interview with Lucas & Arthur on profuomo.com.
The wearing comfort and the unique properties of the Profuomo Japanese Knitted Shirt offer the wearer the ultimate feeling of “Timeless Comfort” – that’s what Profuomo stands for!