For the coming winter season, Profuomo is again launching a hybrid collection that can be worn both at work and in your free time. It is characteristic that the items can be combined with each other according to the mix-and-match principle. Dressed up for a real statement outfit for work or a special occasion, or simply dressed down for the perfect weekend look.
This allows the retailer to reach a wide audience and fill many wearable moments. An addition for both the more elegant and the (smart) leisure shop.
Comfort runs like a red thread through the collection. From a new form of tailoring in cardigans that are now really worn like a cardigan, to knit shirts that are worn like a t-shirt. The overshirt as a fashion statement is also strongly represented in the collection. The collection of sports trousers has been significantly expanded and, in addition to cotton, is also available in various wool and technical qualities.
In any case, the use of tech yarns in almost all product groups is striking, from functional and technical outerwear to shirts, trousers and knitwear with wearing properties that can only be achieved by using yarns and fabrics from the world of sportswear. This continues the success of the now famous Japanese knit shirt throughout the collection.
Natural colors dominate, ranging from winter white to beige and gray tones. Of course, timeless basics in the basic colors of white, gray and navy blue have become an integral part of every Profuomo collection.
With the AW23 collection, Profuomo gives even more substance to the concept of “Timeless Comfort”, in short, what Profuomo AW23 stands for.