The US fashion and media group Authentic Brands Group LLC (ABG) has initiated a product range expansion for its Billabong brand.
On Friday, the group of companies announced the conclusion of another licensing agreement for the renowned surfwear label. Accordingly, the US textile company Profile Ent. In the future, Billabong brand collections will be produced in the “Big & Tall” categories for men and “Plus” for women and marketed in the USA and Canada. The company also takes over the wholesale distribution of these product groups there.
Profile is a leading manufacturer of plus-size textiles and will use its market knowledge to help Billabong succeed in these new categories, Authentic Brands Group said in a statement. The group took over the label last year along with the other brands in the Boardriders Group.