Cwhat work do you do? I am a Decision Engineer. An ML Creative Producer. Or a Cleanroom Developer. If we could travel in time, we would probably come across one of these strange titles, one of these professions of the future. Works with names that are difficult to understand today, which are emerging or which do not yet exist today. Employment prospects which, if we saw them mentioned on a job board, would probably make us roll our eyes. Professions that the profound technological revolution could soon make not only real but also fundamental for the market.
12 professions of the future
Stranger Skills research imagines the 12 professions of the future PHD Media – media, communication and marketing agency of Omnicom Media Group. The study involved marketers, HR & Head Hunters and future industry professionals, combining the data into a new framework.
Many of the professions of the future indicated are in the fields of communications, marketing, e-commerce and creativity. Since the advent of the New Economy and then of artificial intelligence, Technology has had a huge impact on the job market. «We must all be ready to recalibrate ourselves, both those who are about to join and those who are already there», he explains Daniela Della Riva, Chief Strategy Officer of PHD Italy – We can do it by marrying the mindset of endless learning, learning to combine creative, technological and humanistic skills.”
But PHD Media’s research also considers the professionals that the market will require to respond to challenges related to sustainability and issues relating to diversity, equity & inclusion. Themes and values that our society can no longer ignore and which, indeed, must be welcomed and integrated.
1. Machine Learning Creative Producer
The Machine Learning Creative Producer will work on the development of conversational artificial intelligence through innovative creative production software. And it will be able to develop new creativity increasingly quickly and automatically, drastically reducing production time, implementing predictive models that will improve performance. The MLCP will supervise the work of the software and with his human touch will further optimize the final result and his performances.
2. Creator Collaborator
Creator Collaborators will instead work with a portfolio of hired creators and influencers promote the brand. They will use the most advanced communication and e-commerce technologies, integrating the development of all contents in the most effective and coordinated way possible.
3. Conversational AI Developer
Conversational AI Developers will use different technologies to create 100% interactive communications. Thanks to their work, users of an advert, for example, will be able to interrupt the flow of communication and start a conversation with one of the characters that appear, to ask questions about the product/service and even purchase it directly.
4. Game Commerce Experts
In the field of creativity, to manage new forms of electronic commerce and payment methods, Game Commerce experts will emerge among the professions of the future. Those who will create a new level of e-commerce within the main online gaming platforms. This includes the creation of virtual products tied to existing products in the form of trademarked skins and skills, including managing new forms of buying/selling such as cryptocurrencies and NFTs.
A 360° management of all forms of e-commerce, as players begin to purchase all product categories starting from the gaming platforms.
5. Video Commerce
The new Video Commerce figure will dedicate himself to deep understanding and connection with different video environments which allow users to purchase any item and/or service practically anywhere. Video Commerce will develop with different expertise and specializations depending on the environments to make the products appear and set up in the best possible way within different platforms.
6. Consulting-Advisory
Equally important is the role of the Consulting-Advisory, strategic and creative advisors who will develop a series of pre-packaged consultancy products that can be customized to the needs of individual companies. These products will be especially useful for clients who have internalized executive functions.
7. Technology Orchestration
A key competence will be that linked to the interoperability of technologies on the one hand, and the need to connect and make teams who often pursue different objectives work together. There will therefore be a need for Technology Orchestration professionals, with the ability to connect very different activities to each other. From off-site to on-site ones and through CRM in a single synergistic and connected ecosystem.
Figures with a high technical ability, to create and facilitate interoperability between different technologies, but also a strong empathic ability to bring teams with often conflicting economic interests into collaboration.
8. Cleanroom Developer
The scenario that will present itself to job seekers in a few years will undoubtedly include the request for Cleanroom Developer: the figure in charge of make data understandable, actionable, rationalised. It will work with companies to develop access to their data within their cloud environment, enabling external access to data in a compliant manner. «It is a profession that is already a reality» notes Daniela Della Riva, Chief Strategy Officer of PHD Italy. «And yet we only have one professional in four who is able to recognize this type of skill, while on the part of those who select, we are one in three. The research therefore highlights a medium-low ability to recognize and use this type of skill.”
THE Cleanroom Developer will connect the different platforms to use data first-party and measure the impact on sales. Once the relationship has been established and the impact has been studied, proprietary algorithms will be built to continuously optimize the results.
9. Decision Science
Algorithms that will be “trained” from Decision Science to make marketing decisions. These algorithms will dynamically assign scores to the individual user or groups of users based on their propensity to purchase, which is continually evolving through their online behavior, and define a bid factor. Already today, they are trained to make 50,000 bidding decisions per second and choose which advertising asset to display.
10. Tech Company@Media among the professions of the future
It represents the evolution of the current model of professionals certified by digital platforms within agencies. Data scientists and advanced analysts, recognized as authorized resellers of technology platforms, with deep knowledge as developers within each environment.
11. Sustainability Manager is also among the professions of the future
The demand for the Sustainability Manager will also multiply, who will identify and will monitor the environmental and social impacts of an organisation’s activities. He will be responsible for developing and implementing sustainable strategies to reduce negative impacts, improve resource efficiency and promote respect for corporate ethics and values. It will seek to integrate sustainable practices into all operations and effectively communicate sustainability efforts inside and outside the organization.
12. Diversity, Equity & Inclusion Manager
The Diversity, Equity & Inclusion Manager will be the one in charge of promote diversity and inclusion within any type of organization. Your job will be to create and implement programs and policies that promote equality, equity and inclusion for all employees, regardless of their culture, ethnicity, gender, sexual orientation, religion or ability.
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