What is it:
A statement t-shirt might not be the typical it-piece for fashion junkies, but this season statement t-shirts are about more than just a bold print. T-shirts with messages printed on them are back in the limelight – less with “Live, Laugh, Love” and more with Balenciaga-esque wit. The product can be used either as a means of expression, a medium for exchanging ideas or simply as a style statement. The statement t-shirt became established in the 1960s as a form of self-expression, using the garment as a platform for protest and expression. From the civil rights movement to political demonstrations, it continues to play an important role in getting messages across. For designers who have adopted the trend for their own collections, it has been their own medium to express opinions that are likely to resonate with their clientele and their own values. The prominence of the statement shirt as lifestyle trends and on the catwalk confirms that it’s living a moment – and as confidently as ever.
Why you want to order it:
The t-shirt is a garment that, no matter what, will never lose its popularity. It’s a non-seasonal staple with unlimited styling possibilities and the ability to appeal to any clientele. The statement t-shirt in particular has its place among today’s trends as it can translate current lifestyle trends into a wearable, tangible garment. Political and social movements that can be observed today are making the statement t-shirt another utilitarian item that transcends fashion and is establishing itself more as a product of self-expression. The t-shirt becomes a platform for people to express their opinions or beliefs and is worn by those who want to make their ideals known. Shops can capitalize on this trend by offering t-shirts that fit their clientele’s values in an authentic and thoughtful way.
Where we saw it:
Balenciaga and Vetements are both known for their eye-catching looks and bold designs. Season after season, Balenciaga releases coveted t-shirts that often feature powerful messages, whether it’s the brand’s “political campaign” collection or word-art-like graphics. In the last collection, the brand took a sneak peek at circular fashion, releasing a t-shirt that said the top would be donated once it was worn. Vetements also took a look at the statement t-shirt in its FW22 collection, trying to redefine haute couture with a money-themed line. The pieces in the collection carried statements such as “Money can’t buy me happiness, but Vetements can” and “I haven’t done anything, I’ve only been lucky”. Similarly, but surprisingly grunge in style, Chloé is also known for embracing the statement tee trend. In collaboration with ’60s artist Corita Kent, the label presented a collection of T-shirts with powerful statements that demanded “Get with the gang”.
How to style it:
If the t-shirt is not only intended to be combined with jeans, there are many ways to upgrade the garment and turn it into a fashionable piece. Layering is a great way to add some depth to the simple garment and carry it from one season to the next. A simple hoodie can be combined with an oversized t-shirt. This allows the design of the t-shirt to be further accentuated and also worn in colder weather. A shirt or turtleneck are also good undergarment options that enhance the t-shirt and make it a winter-ready garment. With this method, sober colors are an easy and quick styling solution, while contrasting patterns can make the outfit a bit more bold. A flannel shirt or an oversized button-down shirt are also great ways to style a t-shirt. Team the layering with rolled-up, loose-fit jeans and Converse sneakers for an effortless ’90s outfit, or complete the look with a fitted skirt and boots for a casual evening look.
The statement t-shirt still has meaning for anyone who wants to express themselves through their outfit. Whether it’s to convey a message or simply showcase a logo, its simplicity coupled with the ability to display a personal style makes it a popular piece of clothing that keeps popping up when social movements have something to say.
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This article was previously published on FashionUnited.uk. Translation and editing: Barbara Russ